WerkAH
Transforming Bun’s Outdated Websites into Modern, Conversion-Driven Platforms
Bun Holding is one of the largest franchisees of Albert Heijn supermarkets in the Netherlands. The company operates supermarkets, develops new construction projects, and manages an extensive real estate portfolio. "It might sound unusual, but it makes sense. When we build a new Albert Heijn, we can also construct and rent out apartments above it," says Bart van Dalen, Marketing & Communication Manager at Bun. Bun currently operates 26 stores across the Netherlands. When a company professionalizes offline, its online presence can't lag behind. Bun's corporate and recruitment websites were significantly outdated in terms of both design and technology. This prompted Bun to partner with Kiesling Digital. Bart explains: “I wrote a brief pitch and approached two companies to see what they could offer us. Coming from an advertising background, I was wary of exaggerated promises, but Kiesling Digital stood out with a clear, solid, and transparent proposal.”
About the project
When a company professionalizes offline, its online presence can't lag behind. Bun's corporate and recruitment websites were significantly outdated in terms of both design and technology. This prompted Bun to partner with Kiesling Digital. Bart explains: “I wrote a brief pitch and approached two companies to see what they could offer us. Coming from an advertising background, I was wary of exaggerated promises, but Kiesling Digital stood out with a clear, solid, and transparent proposal.”
Lightning Fast
“We started with our own website: bun.nl” Bart continues. The website's CMS was outdated and difficult to use, making updates challenging. "We were dealing with old software, so we discussed our requirements with Kiesling Digital. Our website doesn't need to drive sales but rather serve as an online brochure showcasing our work, with our projects playing a central role. Cristian's team created a functional design, which served as the foundation for the graphic design and technical implementation. Our new corporate identity was integrated right away." The result? “The website is completely up-to-date and extremely easy to navigate. The speed has greatly improved, and adding projects is now effortless because the site is much more user-friendly.”
The positive experience with Kiesling Digital led Bun to approach them again for their recruitment websites: werkenbijbun.nl and werkah.nl. “Job seekers need to land on these sites, so it's crucial that they effectively reach the intended audience. Kiesling Digital conducted a customer journey analysis to ensure the sites would resonate with our target group.” Additionally, Kiesling Digital integrated these sites with Albert Heijn's platform. Vacancies posted there automatically appear on werkah.nl. "This saves our HR team significant time. Our websites now convert well and are easy to manage."
Above and Beyond
All of this was completed within a tight deadline. “The Kiesling Digital team proactively supported us, facilitating quick and efficient communication. They fulfilled their promises and even went above and beyond." Looking ahead, Bun plans further improvements. "We want to keep enhancing ourselves, and Kiesling Digital will undoubtedly continue to play an important role in achieving that.”
"The corporate and recruitment websites of Bun were severely outdated in both appearance and technology. We faced issues with obsolete software, and since we lacked the necessary expertise internally, we engaged Kiesling Digital. The team swiftly provided us with fast, clear, and conversion-focused websites that we can easily manage ourselves. Truly modern websites. Kiesling Digital delivered exactly what they promised."
Bart van Dalen
