SOPHIA MAE
The power of Kiesling Digital: a new consumer and retail webshop in three months.
Anyone who loves beautiful, contemporary lifestyle products will undoubtedly know SOPHIA MAE. The brand of creative entrepreneur Monica Geuze sells the most beautiful items for the home and luxurious body care for a wonderful moment for yourself. When the webshop – the beating heart of the brand experience – had not been running smoothly from a technical point of view for some time, the lifestyle brand came to us.
About the project
“In mid-2023, we started looking for a new partner for our e-commerce ambitions. Specifically for the renewal of our existing webshop, plus the construction of a wholesale webshop environment for resellers in retail. The latter is new in our strategy. Our brand has recently become available at a select number of physical stores that we also want to offer the convenience of online ordering. We spoke to various parties and unanimously chose Kiesling Digital.”
Understanding business
According to Machteld, our strength lies in the combination of expertise and speed. “At Kiesling Digital, they have an excellent sense of what we want. In addition, the chosen solutions are quickly available and well thought out. Cristian understands our business and knows how important our online presence is. And his approach is fast, personal and professional. We only have to send an email and we get an answer the same day and in most cases also a workable solution immediately. That is very pleasant. The lines are short and informal. We know our market and our products inside and out and are looking for a partner who does the same and goes along with our ambitions and needs. Kiesling Digital is that.”
Shopify Plus
Machteld is happy with our thorough and complete approach. The challenge is there: a new consumer webshop and retail webshop were live in three months. SOPHIA MAE switched to Shopify Plus, which has a number of important advantages. “We can easily add prepacks, among other things. And thanks to Shopify Plus, we can now easily test conversion optimization techniques, and there are more possibilities. For example, we are experimenting with a chat function in the checkout environment. Christian helped us implement the adjustments that made Shopify Plus possible.”
Ready for the December rush
Machteld looks back on two great milestones in one month. “For us it was super important that both webshops were up and running in September. For a brand like SOPHIA MAE, the high season starts in November, because our products are the perfect gift for the month of December. Now that the webshops are running smoothly on the front and back, we are looking ahead with confidence. Of course there are still points for improvement, but we are actively tackling these on a project basis with Kiesling Digital. Together we are taking the next growth steps of SOPHIA MAE.”
“Luxury brand SOPHIA MAE was ready for a new partner in the field of design, technology and maintenance of the webshop. We were looking for a party that understands our industry and our brand, that is future-oriented and works thoroughly. We chose Kiesling Digital, because this team has an excellent sense of what is important to us. Moreover, they understand and support our vision and strategy. We have a common course. That works very well. With Kiesling Digital, we are laying a solid foundation for the growth ambitions of our lifestyle brand.”
Machteld van der Does, all-round marketer at SOPHIA MAE, talks about her experience.
