DTCH
Professional Shopify Webshop for DTCH Shoes
Dusty, dull, styleless. Safety shoes don't have a hip image. That needed to change and could be different, thought Harm Daems. A few years ago, he started DTCH Shoes. The brand makes work shoes that not only have safety certification but also look good. Harm: "Together with a small but professional agency, I built the DTCH brand."
About the project
To appeal to the young target audience – sixteen to twenty-two-year-olds with a practice-oriented vocational education – a webshop was a must. Harm: "I previously worked at a large, international company. There, we collaborated with the bigger (marketing) agencies. I asked them for suggestions for a website builder to help me set up a webshop. I contacted a few large agencies but felt a distance. Fortunately, that marketing agency also mentioned Kiesling Digital. With Cristian, I immediately had a good connection."
No Worries About the Sales Process
Harm wanted to establish his brand strongly from the start and approached the development of his webshop thoroughly; with professional photography and texts written by copywriters. "I wanted the same for my webshop. One of the things that appealed to me about Cristian is that he has e-commerce experience himself, with his own webshop. The fact that he is an expert in this field and understands what is needed on both the agency side and the client side was an enormous advantage." Kiesling Digital went to work building a Shopify webshop perfectly tailored to the young target audience: fast, simple, and with a hip appearance. So that the young target audience really stays engaged. The various sections were set up, FAQs were created, certification displays were put in order, and the order process was automated. "Cristian also arranged the custom integration with the logistics e-fulfillment company. The website looks sleek and works perfectly, especially on mobile. That means I have zero worries about the sales process."
"Cristian is a quick thinker and speaker," says Harm. "He immediately understood what I wanted and smoothly adapted to changes. From his professional background and experience, Cristian provided me with good advice, which I still use to this day to improve the webshop."
Online Positioning
In the future, Harm wants to continue the optimal collaboration with Kiesling Digital and further develop the webshop to better appeal to the target audience and persuade them to make a purchase more quickly. "For example, we want to create a landing page template so we can easily set up a whole content series to be better found on Google. This way, we can position ourselves even better online."
"Cristian is a digital consultant with a team of technical people around him. He has extensive e-commerce knowledge and tremendous experience. He thinks from the user's perspective and therefore knows what is needed for an optimally performing webshop. The most important thing for me – and this applies to everything I do with external parties – is that there's a connection. With Cristian, that connection was immediately there."
Harm Daems
